Being unsure of accurate sizing is obviously that major reason why consumers are hesitant when it comes to purchasing clothing online. Yet Americans still spend over $20 billion per year buying apparel online. Can you imagine if consumers where actually able to input their exact measurements and match those with the exact measurements of the clothing they were shopping for? Getmysize.com allows shoppers to accomplish this very task. A visitor to Getmysize.com can create a body profile with 14 key measurements ranging from torso length, upper arm length, waist circumference, foot length and foot width. A teenage kid might like their shorts to be a little longer (I’m 30 and I like my shorts long too).
Most websites don’t give you the length of a pair of shorts, and for athletic shorts, you aren’t given the waist measurement. The standard small, medium, large, etc. size chart applies to athletic shorts. Businesses that use Getmysize.com can input the waist and upper leg length measurements of a pair of shorts they want to sell. A potential buyer can search for “shorts” that have measurements that are closest to their waist and upper leg length. A side by side comparison can be made so there will be no doubt the shorts will fit the first time, what a relief!
Obviously it is very difficult to find a shirt that has the exact shoulder width, arm length, torso length, and neck circumference that a buyer is looking for. But Getmysize.com will at least allow the online shopper to compare their specific measurements with the clothing they wish to buy so there aren’t any “surprises” when their awaited package shows up on the doorstep.
Small and large clothing websites, as well as an individual seller can place a free ad on Getmysize.com. They can enter the specific measurements of their clothing item, brand name, 4 pictures, and a link to the page on their website where the item can be purchased.
Businesses would have a dramatic decrease in returns with Getmysize.com. You could pretty much guess that the wrong size is the reason for the majority of returns in the online clothing shopping industry without seeing survey results. The second biggest for consumers not buying apparel online, according to E-BuyersGuide.com, is the hassle of returning items. Returns drive up costs for the consumer due to the fact the businesses have to restock the item, or take a complete loss in some unfortunate cases. Refunds can take a week or two to process and show up in your bank account. The company might send a prepaid label to return the item, but they won’t refund the shipping cost. The buyer will most likely take a loss in the $5-$10 range on a single clothing purchase for an item they no longer own. There is a real sour taste left in my mouth when I have to eat a loss on shipping and take time out of my day to run down to the post office to return my ill-fitting clothing purchase. Might as well have just gone down to the store and bought the shirt in the first place, but that would be inconvenient, right?
